Bethaneys Media Blog

through primary research collected I found multiple answers/responses that could contribute to the production/editing of the audio-visual. From speaking to millennial aged 18+ I found that they were all mainly interested in crime dramas which therefore supported the choice to do the genre of crime drama. an unstructured interview/focus group discussion led to some points/notes being made including: this research shows that crime drama is a topic/genre that my target audience would be interested in. it also shows that the audience wants to see representation of themselves within in including their age gender and lifestyle. they also though it was important for my magazine print texts to relate to the audio-visual and thought it would be best to do this by featuring one of the actors/actresses as well as using the same shooting locations for the front cover.

theory relation to Looped. Roland Barthes- audiences will understand the genre and narrative of Looped due to concepts of the mise-en-scene. costumes and settings will be important to distinguish the genre and therefore what the narrative will be. For example, to ensure that audiences understand the setting/surrounding of where the victim is located, different shots that contain different props will be used to enable audiences to associate these locations with a kidnapping narrative. (opposed to the location being somewhere where someone who is blindfolded would be expected to be eg a gameshow etc.). Propp- propps character theory will be incorporated into the narrative due to the victim being a young black vulnerable female and this stereotype will be used to enable the audience to distinguish this character as the victim. The antagonist will be anonymous but will still be dressed in dark clothing and will have a big build to ensure that the audience are aware that this character...

Targeting audience ITV also has a Youtube channel where clips including trailers, parts of shows/programmes are uploaded. This targets their audience as Youtube links new videos to people based on what they watch meaning people with an interest in topics that ITV broadcast are likely to come across the website. This is also a free form of advertisement as ITV do not have to pay Youtube to upload their videos and they can also receive revenue through monetary videos that get thousands of views. This allows ITV to advertise to their target audience whilst making money. Social media ITV uses social media to target a younger audience. They are able to make young people aware of shows/programmes coming out and this would be the most successful way to target my target audience as they are millennial and are likely to be made aware of my tv programme through social media. Facebook:     Instagram  Twitter   ...